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What to Automate in Business: A Four-Question Filter for Service-Based Businesses
What to Automate in Business: A Four-Question Filter for Service-Based Businesses
Some automations work brilliantly. Others fire at the worst possible moment. Use this four-question filter to work out which ones to keep and which ones need to come out. Read more...
Why clients leave without complaining (and how to fix it)
Why clients leave without complaining (and how to fix it)
Clients leave without complaining because the delivery experience let them down. Here are the five processes that close the gap. Read more...
What Australian Clients Want From Your Business Right Now
What Australian Clients Want From Your Business Right Now
Australian clients want honesty, a real person, and reliable information. Research from 25,000+ Australians tells you exactly where to put the human and where AI can help. Read more...
What to automate first in a service business: five things that actually move the needle
What to automate first in a service business: five things that actually move the needle
Most service businesses automate their marketing first. Here are the five automations that actually move the needle, and the order that makes sense to build them. Read more...
How to prompt ChatGPT for your small business (and stop getting generic answers)
How to prompt ChatGPT for your small business (and stop getting generic answers)
ChatGPT gives generic answers when you treat it like Google. Here's how to brief it properly so what comes back actually sounds like you, and which tasks are worth handing... Read more...
Customer service touchpoints you should never automate
Customer service touchpoints you should never automate
Your automated system speaks for you. Here are the specific customer service touchpoints that must stay human, and what happens when you get it wrong. Read more...
How to write your first SOP: a step-by-step guide for small businesses
How to write your first SOP: a step-by-step guide for small businesses
Fifty-six per cent of SME owners spend more than half their time managing the business, not doing the work. Here's how to write your first SOP and make it one... Read more...
How to build a client onboarding process for your service business
How to build a client onboarding process for your service business
Your client said yes. That's the hardest part. Here's how to build a client onboarding process that closes the delivery gap and keeps the clients who already chose you. Read more...
The three-bucket framework: how to decide what to automate in your small business
The three-bucket framework: how to decide what to automate in your small business
The three-bucket framework gives service business owners a practical filter for deciding what to automate, what to use AI to assist with, and what to keep human. Read more...
Your clients aren’t warming up to bots. They’re moving further away from them.
Your clients aren’t warming up to bots. They’re moving further away from them.
Only 36 per cent of Australians trust AI, the lowest globally. Here's what that means for your service business and where automation actually belongs. Read more...